How Data is Calculated
Conversion Rate = Average Purchase Rate (Google Analytics metric representing the percentage of sessions that resulted in a purchase)
7-Day Moving Avg = Average Purchase Rate of last 7 days for each day
Note that via Dashboard Configuration Options, you can change "Time Display" to change the graph to show by Week, by Month, by Quarter, etc.
Configuration Options
See Dashboard Configuration Options for info on how to change:
Organizational Levels on the x-axis (Facility, City, Region, State, etc,)
Time Display on the x-axis (by Year, Quarter, Month, Day, etc.)
Date Range to Graph (Last 12 Months, This Year, This Quarter, etc.)
$/SqFt Period (Month, Quarter, Year)
Move Units (SqFt or Units)
Additional Resources
Find answers to the following question in our Insights FAQ's
How to export my graph to Excel, PDF, etc.
and many more